In 2024, TikTok has made one truth crystal clear: short-form content may be king, but virtual girls reign supreme.
Today's media landscape demands more attention-grabbing content than ever before. Every waking moment, your brand fights an uphill battle against a headwind of TikTok dances, cheeky workout tutorials, and lessons in trad-wife.
Never one to buck trends, today’s feed of AI-generated slop is overflowing with tortured visions of the female form. Generated at lightning speed and optimized for the male gaze, the first wave of nightmarish image generation models have all but overshadowed the dream of AI's true creative potential.
Daisy believes we can do better.
Training AI is like raising a child - always done with care, in partnership, and never left fully unsupervised. With generative AI, we must grapple with a new form of media that not only reflects, but talks back to us.
As the technology continues to mature and lower the cost of content production, the need for values-aligned content grows ever more vital.
Innovate Storytelling In Action
We put our values to the test with our first generative media campaign. The first AI-powered micro-series of its kind, our story follows a young female executive named Carla as she deals with a bad crypto billionaire boss.
Using our intuition, we decided early on that the audience would never see our protagonist. Rather than generating images of Carla’s appearance, we focused instead on giving voice to her inner journey. The audience stays with her each step of the way, navigating the rocky emotional landscape of Carla's conflict as she wanders the streets of Neo Singapore.
Every scene in the series was generated by Daisy, using a custom AI trained prior to the series' genesis. Using just 300 carefully curated images, Daisy fine-tuned a model capable of not only envisioning rich, dream-like worlds for MBCB, but worlds that minimized the scantily clad biases of previous trainers.
Combining industry-leading video editing tools like DaVinci Resolve and cutting edge AI workflows like ComfyUI, Daisy was able to bring each episode to life in one day with a single creator.
Smarter, Better, Faster, Cheaper
The 12 episode micro-series stands testament to our proficiency with cutting edge AI technologies and our commitment to values-aligned storytelling. Our results speak volumes:
$75 marketing budget per episode
12 episode campaign
3.7+ million views
$0.23 CPM (cost per thousand views)
These numbers reveal a powerful truth: Daisy enables brands of any size to compete for mindshare against industry giants.
You don't need to sell-out to sell out.
Grow Your Content With Daisy
Daisy turns state of the art technology into engaging stories that stay true to your brand’s vision. Whatever hers may be, Daisy takes a values-first approach to fine-tuning AI, enabling brands to:
Create and launch content rapidly
Voice distinctive brand narratives
Maintain consistent visual quality
Scale campaigns cost-effectively
Whether you need to sustain regular marketing efforts or quickly scale your campaigns, Daisy delivers the solutions you need to boldly bring your story to life.
Contact our team today to discover how Daisy can give your brand a fresh perspective.
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